Material Science Corporate Website + Ecommerce Portal

Role: Creative Lead, Ideation & Direction, Design Lead, Pitch Lead

Overview: Redesigned the digital ecosystem for a global material science manufacturer to elevate product showcase capabilities, strengthen content marketing, and modernize the complete customer journey. We integrated an advanced AI-powered search tool to accelerate product discovery and reordering, pairing it with a high-performing e-commerce experience tailored to modern B2B buyer expectations.

Result: Delivered a winning pitch strategy that transformed a complex B2B catalog into an intuitive, content-rich, and transactional web experience.