Rare Disease Patient Education Platform

Role:  Creative Lead, Ideation & Direction, Design Collaboration, Client Lead

Overview: Designed and expanded the digital ecosystem for Voices of MPN (developed by Incyte), an educational platform dedicated to patients and caregivers impacted by rare, chronic blood cancers. We scaled the platform beyond its original single indication (Myelofibrosis) to support multiple MPN disease states, introducing tailored disease education, interactive tracking tools, and community story-sharing initiatives like CHAMPN Connections.

Result: Delivered an inclusive, high-empathy destination that broadened patient reach across multiple indications, elevated health literacy, and empowered individuals to advocate for their care.

Visit: voicesofmpn.com