Mechanism of Disease Animation

Role: Creative Lead, Ideation & Direction, Design Lead, Client Lead

Overview: Partnered with a pharmaceutical brand to concept and produce both unbranded mechanism of disease (MOD) and branded mechanism of action (MOA) patient animation videos for Philadelphia chromosome–positive chronic myeloid leukemia in chronic phase (Ph+ CML in CP). Aligned with a company-wide health literacy initiative, we translated complex medical science into clear, accessible visual narratives designed to boost comprehension and empower patient understanding.

Result: Delivered an engaging suite of motion graphics that simplified intricate health concepts, met strict health literacy standards, and enhanced patient education across touchpoints.