Consumer Marketing for Pharmaceutical Brand

Role: Creative Lead, Ideation & Direction, Design Lead, Client Lead

Overview: Partnered with a forward-thinking pharmaceutical brand team to launch an innovative, multi-channel direct-to-patient campaign for a Type-2 diabetes and heart failure treatment. The initiative combined rapid-production 6-second YouTube bumper ads without fair balance requirements, a cost-effective, HIPAA-compliant physical welcome box packed with lifestyle management tools, and interactive "unwinnable" browser takeover games modeled after classics like Pong and Flappy Bird to visually demonstrate heart failure risks.

Result: Outperformed all other market ad units in digital video performance and earned the prestigious PM360 Pharma Choice Award for Patient Education.